Herd

COURSE

Introduction to Graphic Design

Yale University, Spring 2019

ASSIGNMENT

Design an promotional poster for Herd, a group location-sharing app. Logo, catchphrase, and QR code provided.

PROJECT

Herd’s target audience is young adults, so I appealed to my undergraduate peers in this design. I used a map of our college campus in the background and heightened contrast for excitement and intrigue. A white rectangle reveals a cluster of dots on the map, which visualizes how the app reveals the location of nearby groups to its users.